During the 2010’s certain songs have influenced society different. And one of the reasons as to why this happens is music videos. If you sit down and think to yourself, you’ll realize that almost every top chart song has a popular music video that goes with it. So what makes these artists video’s so watchable?

So what is needed to make these eye catching videos? Most popular music videos have a theme to them. Whether it’s a story or a specific topic, there needs to be a theme in the video. The video also needs to have color. Whether it’s multiple bright colors or dull shaded colors, it must have color in it. Another repeating element in popular music videos are celebrities or feature artists. When more artists are featured more people tend to watch it because certain artists attracted their fan bases. For example, DJ Khaled’s videos are always very mainstream because of the amount of artists he includes in them. A good example of a theme in music videos is Kendrick Lamar. In his newest video “DNA” he instils this theme of being a black man living in Trump’s United States. A man who has a “soldier’s DNA”. Many artists take these different elements and use them all in one video. While others use some of the elements and still find success.

The popularity of a music video has a big impact in top charts. Many of the top charted songs today have videos that are being watched by everyone. Right now 5 out of the top 10 songs have popular music videos. Taylor Swift’s “Look What You Made Me Do” is charted at number one, and the clear reason for this is her elaborate music video she made for this song. She actually premiered the song with her music video. Logic’s 1-800-273-8255 is charted at 5. The music video for this very popular song tells a very deep and emotional story that relates to suicide. This story was able to touch hearts everywhere, those who connected to this song and those who felt for it were able to led this song (with an important message) to the top charts. Despacito and Bodak Yellow are also two songs with creative music videos in the top 10. Artists realize that well thought out music videos are helping them climb the charts. Whether the artist is trying to send a message out or simply grabbing the crowd’s attention, the idea is clearly working.

In all artists are beginning to understand society more. Society is very well internet based nowadays and one of the best ways to reach society is through videos. These music videos attract people and are helping artists achieve high goals. Whether their intentions are for money or for a voice in society, music videos are an amazing way to reach out to people today.